Case Study: Grupo Del Rincón Website Revamp
Client: Grupo Del Rincón
Grupo Del Rincón is a prominent automotive company in Mexico, representing well-known brands such as Nissan, Mitsubishi, and Renault. With a diverse portfolio of automotive agencies, Grupo Del Rincón sought to enhance its online presence and streamline its digital marketing efforts through a strategic website revamp.
Partner Company: Bigbite Marketers
Bigbite Marketers, a trusted marketing agency, collaborated with Grupo Del Rincón to address the challenges the company faced with its outdated website and restricted access issues. Bigbite Marketers recognized the need for a comprehensive solution that would not only improve the website’s functionality but also empower Grupo Del Rincón to have full control over their online platform.
Objective:
The primary objective of the project was to create a strategic website for Grupo Del Rincón that effectively showcased its automotive agencies – Nissan, Mitsubishi, and Renault. The new website needed to serve as a funnel-based platform, seamlessly guiding visitors to the respective agency pages while reflecting the brand’s identity and values.
Challenges:
Grupo Del Rincón faced significant challenges with its old website, including limited access due to internal conflicts with the previous marketing team. The company found itself in a frustrating cycle of blocked access and unfulfilled promises, hindering their ability to make essential updates and improvements to their online presence.
Solution:
Upon partnering with Bigbite Marketers, a comprehensive solution was devised to address Grupo Del Rincón’s issues effectively. The first step involved creating a new system that granted Grupo Del Rincón full access and control over their website. This empowered the company to manage their online platform independently and collaborate with external developers or designers when needed.
With unrestricted access to their business site, Grupo Del Rincón was able to kickstart the creative process for the website revamp. Bigbite Marketers leveraged their expertise to design and develop a funnel-based website that seamlessly integrated the three automotive agencies’ pages, providing a user-friendly experience for visitors.
Project Success:
The website revamp project for Grupo Del Rincón proved to be a resounding success. By implementing a user-friendly and visually appealing design, the new website effectively showcased Grupo Del Rincón’s automotive agencies and streamlined the user journey for visitors.
Moreover, the partnership between Grupo Del Rincón, Bigbite Marketers, and the development team went above and beyond by not only creating the website but also setting up and developing a custom hosting platform. This comprehensive approach ensured that Grupo Del Rincón had a robust online presence that aligned with their brand identity and values.
Conclusion:
The collaboration between Grupo Del Rincón, Bigbite Marketers, and the development team resulted in a successful website revamp that addressed the client’s challenges and provided a sustainable solution for their online platform. By empowering Grupo Del Rincón with full control over their website, the project not only enhanced their digital presence but also improved their overall online marketing strategy.
This case study highlights the importance of collaboration, transparency, and empowering clients to take control of their online assets. Through a strategic approach and a commitment to excellence, Grupo Del Rincón was able to achieve their goal of a modern, user-friendly website that effectively showcased their automotive agencies and provided a seamless user experience.
